About Espresso Meet Up
We've lived the exhibition floor. For nearly two decades, we've designed, delivered, and refined matchmaking across global industries.
Our Story
Built by Event Pros. Backed by 18 Years of Expertise.
We've lived the exhibition floor. For nearly two decades, we've designed, delivered, and refined matchmaking across global industries.
Espresso Meet Up is born from that frontline experience, blending deep industry insight with powerful, easy-to-use tech. We're not guessing. We've done this, now at SaaS speed.
18+ years running matchmaking at scale
Deep expertise in high-volume B2B sectors
Proven track record with industry leaders
Trusted by Messe Frankfurt, Hyve, Informa, DMG
Built by people who know what actually works
Real experience from the frontlines, not guesswork
Leadership Team
Meet Our Directors
The experienced leaders driving innovation in business matchmaking
Tracy Harley
Founder & CEO, Espresso Meet Up
18+ years in business matchmaking and event strategy
Founder of Outsmart Marketing, pioneer in business matchmaking services from 2006
Launched Firehouse Technologies during COVID to power remote events
Trusted by top organisers: Messe Frankfurt, Hyve, Informa, DMG
Now leading Espresso Meet Up, built from firsthand industry insight
Drives innovation at the intersection of events + tech. Outside the boardroom, Tracy is a multi-title champion road cyclist and keen mountain biker, with an espresso in hand, always.
Coffee Order:
Almond milk latte, fuel for ideas and climbs
Jason Harley
Operations Director, Espresso Meet Up
Joined Firehouse Technologies in 2020 to help lead digital transformation during the virtual events boom
Spearheaded rollout of proprietary SaaS tools and managed complex hybrid event ops
Known for flawless execution, from setup to support, data integrity to training
A go-to for client delivery and participant experience
Detail-obsessed. People-first. Relentless on follow-through. Mountain biking pro with podium finishes in cross-country and downhill. On and off the track, Jason moves fast and finishes strong.
Coffee Order:
Cappuccino with full-cream milk, ready to drink