Measuring your Return on Investment

Here's what smart organizers do to maximize their return on investment (ROI). This is amplified by Espresso Meet Up's guarantees that we offer you

• Align Your Event Goals with Platform Use.

  Clearly define what success looks like: Is it the number of scheduled meetings? Number of leads per exhibitor? Actual contracts signed post-event?

  Ensure your team select a platform with features that directly support those goals. Espresso Meet up with smart algorithms and communication strategies gives you trackable and measurable outcomes that go beyond a Saas based platform.

• Drive Participant Engagement.

  Run pre-event training or onboarding for exhibitors and attendees on how to use the platform.

  Incentivize participation (e.g., reward most-active networkers or top-booked exhibitors).

  Provide clear communications: explain the matchmaking process, timelines, and benefits well before the event.

• Curate Quality Data

  The platform’s matchmaking quality is only as good as the data fed into it.

  Require detailed, structured exhibitor and attendee profiles.

  Vet or assist in crafting compelling buyer/seller profiles.

  Use manual curation alongside AI - some organizers assign matchmaking managers to oversee critical connections.

Leverage Analytics During & After the Event

Espresso Meet Up provides meeting success metrics (scheduled vs. attended) and engagement rates (who interacted, who did not).